Uncle Liu’s Peanuts Re-design

2018

In 2018, Uncle Liu’s Peanuts decided to change the original plastic can package into pouches in order to cut the cost down. When I was commissioned to design the packages , I proposed a new look for the brand identity. To make the brand look more retro by adding elements, such as monotone printing, and rugged hand writing product names. More cute and lively character expressions were introduced. It would appeal to more young customers and leave them a stronger impression of the brand.